Dinamización Enoturística, Analisis del Caso Espelt

xavier cepero at Wine Pleasures
Xavier Cepero, Director General Espelt Viticultors

“El desarrollo del turismo enológico en España es irreversible. Aunque muy pocas bodegas realmente están practicando el enoturismo conscientemente, cada vez son más las bodegas que apuestan por el enoturismo como un negocio complementario que a la vez refuerza la imagen y las ventas de la bodega.

En España hay mas o menos 5000 bodegas. ¿Cuantas bodegas están en zonas donde hay un sector turístico desarrollado? Tal vez 2000 o 3000. Está la zona de la costa mediterránea desde Girona hasta Huelva y también las Islas Canarias y Baleares. Está la zona de Galicia hasta el País Vasco. Pero también tenemos que tener en cuenta la zona de Madrid, y todo el tráfico de coches, autobuses, etc que pasan por las autovías nacionales desde la A1 hasta A6 de Madrid. ¡Posibilidades hay, esto está claro! ¿De todas estas bodegas que están en las zonas indicadas, cuantas bodegas hay en España que realmente están practicando enoturismo? ¿100, a lo mejor 500, o tal vez 1000? No lo sabemos. La respuesta depende mucho de la definición de enoturismo”. Intro artículo  Emilio Saez van Eerd.

Uno de los proyectos enoturísticos ya en marcha es el caso Mas Espelt ubicada en la DO Empordà. Xavier Cepero, Director General de la bodega duratne el Wine Pleasures Congreso Internacional de Enoturismo los próximos días 1-3 de febrero 2010, presentará la ponencia:…

Celebrity 1st Time Visit to Catalonia’s Wine Regions

Kelli McCarty at Wine Pleaures
Kelli McCarty hosts Celebrity Wine Review TV

Celebrity Wine Review is an online wine review show centered around the premise that wine does not have to be pretentious or uninviting. Host, Kelli McCarty (Former miss USA and known actress), reviews wines in a variety of formats all centered at entertaining and engaging audiences and enhancing their exposure to the wine world. Some of the published and upcoming episodes include “at home” informal wine reviews, reviews on location at different vineyards, reviews at famous wine bars and at various wine tasting events and of course the big upcoming event is going to be 8 days with Wine Pleasures in several of Spain’s hallowed wine regions including Priorat, Penedès, Montsant, Conca de Barberà, Costers del Segre and Cava.

Kelli,  together with social media expert Roie Edery will be giving a plenary session talk at the Wine Pleasures International Wine Tourism Conference titled:

Celebrity Wine Review – Leveraging social media to engage online audiences and share our passion for wine.

Monday 1st February at 17.30…

My Experience as a Wine Tour Leader: Things to Do and Not Do in Wine Tourism

Jochen Erler at Wine Pleasures
Jochen Erler, Journalist & Wine Consultant

What’s great about the Wine Pleasures Wine Tourism Conference is that it is not about listening to a bunch of dreary beaurocrats talking about wine tourism theories but rather it’s about listening to interesting humble people who talk about their experiences in wine tourism, who want to share their successes and failures and who want feedback from participating delegates so they too can gain some new food for thought.

UK based, Jochen Erler, Journalist,  Wine Consultant and member of the Circle of Wine Writers will be travelling to Spain to share his experience as a wine tour leader. Simple topic you may think but you will find it very enlightening and will surely recongnise yourself or not as you ponder on his things to do and not to do in wine tourism.

His talk is titled:

My Experience as a Wine Tour Leader: Things to Do and Not to Do.

Monday 1st February 2010 at 11.30…

Visitors Flow In & Awareness Flows Out. Wine Tourism. Why Wouldn’t You?

Jesús Herrero at Wine Pleasures
Jesús Herrero, Vamos de Vinos

Especialistas en el enoturismo en las Denominaciones de Origen en Castilla-León pero sobre todo en el Ribera del Duero, Vamos de Vinos socios, Jesús Herrero y Juan Mato participarán en el Wine Pleasures Congreso Internacional de Enoturismo los próximos días 1-3 de febrero 2010. Impartirán dos ponencias. Uno en inglés que se titula: Destination Ribera del Duero and Other Wine Areas in Castilla León y la otra en castellano:

Enoturismo Mejora la Cuenta de Resultados de la Bodega

Lunes 1 de febrero 2010 a las 15.15…

How to Cut Iberian Jam (Jamón Jabugo) & Matching with Iberian Wines

Santiago Rams at Wine Pleasures 2
Santiago Rams will be showing us how to cut & plate ham

The cutting of Iberian ham (Jamón Ibérico) is something of a ritual and it must be done “como dios manda“. Renowned and recognised jamón cutter, Santiago Rams Mendieta with more than 25 years experience will be showing us how to cut Iberian Ham (Top quality Jamón de Jabugo at that!) in the After Conference Programme at the Wine Pleasures International Wine Tourism Confrence from 1-3 February 2010. Time and date to note down is Monday 1st February at 19.00.

Conference delegates will be shown how to:…

Wine Tourism Project DO “Terra Alta”

Jaime Marti (DO Terra Alta) at Wine Pleasures
Jaime Martí Pedrola Consejo Reguladaor DO Terra Alta

La Terra Alta es una de las regiones vinícolas de Catalunya con mayor tradición de venta de vinos a pie de bodega. A parte de la gestión de la DO, el Consejo Regulador esta implicado en la dinamización y desarrollo del turismo enológico con el objetivo de modernizar la situación de la venta directa y adecuarla a las nuevas generaciones de consumidores. En Gandesa, el “Espai del vi i de l’oli”, ubicado en la sede corporativa del Consejo es un buen ejemplo de ello. Jaime Martí Pedrola, Secretario del Consejo Regulador de la DO Terra Alta impartirá un ponencia sobre el:

Desarrollo del Turismo del Vino en la DO “Terra Alta”

Lunes 1 de Febrero a las 15.15

Puede inscribirse al Congreso Internacional de Enoturismo rellenando el Formulario de Registro

Más tarde a las 16.15 en la Sala “Terra Alta”, Jaime dirigirá una cata de Garnachas:

“La Garnacha Blanca de la Terra Alta: De la Tradición Mediterránea a la Evolución Contemporánea.”…

Can Bonastre Wine Resort after almost 3 years of life.

Gloria Valles at Wine Pleasures
Gloria Vallès, Can Bonastre Resort

Probably the nearest winery to the Wine Pleasures International Wine Tourism Conference and Workshop open for wine tourism would be Can Bonastre just 5 kms from the Conference venue! It is a must visit and ideal for a 5* overnight stay in the Penedès wine region. Gloria Vallès will be updating us on the progress of the Can Bonastre wine tourism project in her aptly titled talk:

Can Bonastre Wine Resort after almost 3 years of life

Monday 1st February at 12.30…

5 Cavas from the Penedès for 5 Charities around the World

Cava Berdié at Wine Pleasures
Montsa Jovani, Responsable Enoturismo Cavas Berdié

Cava Berdié (DO Penedès) en el aldea de Les Conilleres s/n situ Castellví de la Marca está llevando a cabo un proyecto interesante de enoturismo en su bodega. Las protagonistas detrás de la iniciativa esta formada por 3 hermanos. Gerente, Robert Jovani Herrero expondrá el proyecto dentro del programa de ponencias en el Wine Pleasures Congreso Internacional de Enoturismo los próximos días 1-3 de febrero. Su ponencia se titula:

5 Cavas para 5 Proyectos Solidarios

Lunes 1 de febrero a las 11.30…

Water to wine? Hardly! Water and Wine matching? Absolutely!

Gemma Barceló at Wine Pleasures
Dr Gemma Barceló, Aguas Font Vella y Lanjaron (Danone)

Bet you never thought you could match water with wine? Think it’s a bunch of halabaju as they say in Colorado? A young white wine, a full-bodied red, a sparkling wine……… match better or worse depending on the mineral content of the water. Yessiree Bob. Mineral content in a water can be paired as perfectly with a fine wine just as a gourmet meal could. Dr. Gemma Barceló Coordinación Cientifico-Reglamentación for Aguas Font Vella y Lanjaron S.A will be leading a practical sessio:

Water to wine? Hardly! Water and Wine matching? Absolutely!

Monday 1st Febary 2010 at 12.30…

Bodegas Pinord Winery Shines Hope for Increasing Spanish Wine Tourism

barreld tintosWinery visit number two to Bodegas Pinord in the Penedes region has restored my faith in the Spanish wine tourism industry.  I recently learned that wine tours are very uncommon  in these parts which raises the question, with a great product and high demand why is there so little interest in the process and people making vinos many are so fond of? When done right, as this tour was, learning the history and getting a glimpse of the effort that goes into a bottle of wine is what every Saturday morning cartoon yearns to be – fun AND educational. The product sells itself. Though it’s grown to be an extremely large producer (putting out over 20 varieties of wine from the Penedes region) the Tetas family remains an intricate part of production vine to bottle. Mireia Tetas (Export Manager)  gave us some history on her great grandfather, Jose Maria Tetas’s winery. Mireia’s comfort and knowledge showed that she’s from a family that’s been making wine for over 150 years….