Water and Wine Matching

Winelands Portugal – a new concept for wine tourism

Susanna Tocca owner of DOC DMC has developed “Winelands” based on her 20 years of experience in the industry. She will give an update on wine tourism in Portugal and explain how the enogastronomic roadbook “Winelands” reveals the most important DOC Areas of Portugal in a personalized yet self-sufficient way. This new product aims to promote Portugal’s best wine and wine lands to its people and abroad. The concept can be adapted in every other “wineland” be it Italy, France or Spain and opens cellar doors to individual travelers. Competition between the partners of the roadbook improves quality of wine tourism services and is an important marketing tool to promote the wines of the area.

Ever Seen How Oak Barrels are Made? Now You Can in Castellón, Spain

Durante un Fam Trip hace ya más de 4 años, Wine Pleasures asistió a un Fam Trip por Tierras Riojanas y una de la visitas en el programa fue la visita a una tonelería. Cómo se hace una barrica es todo un mundo y totalmente artesenal y es un complemento imprescindible para cualquier programa de enoturismo para grupos, FIT y MICE.

Aberlardo Ripoll, Centro Interpretación del Vino y la Tonelería

Aberlado Ripoll Guasch hace el viaje desde Castellón para presentar a los participantes en el Wine Pleasures Congreso y Workshop Internacional de Enoturismo su proyecto y ponencia:

El Centro de Interpretación del Vino y la Tonelería

Martes 2 de febrero a las 11.30

“Mi padre fue tonelero en la comarca del Maestrat en Castellón donde la filoxera acabó con todas las viñas entre 1898 y 1904. A pesar de ello ejerció hasta 1960, cuando el plástico sustituyó a este tipo de recipientes. 40 años después, a mí se me encendió la pasión por el oficio y le pedí a mi padre que me enseñara a hacer toneles. Costó un poco de trabajo recordar todos los procedimientos de una disciplina en la que uno de los requisitos esenciales es la precisión, pero al final lo conseguí….

How our Visitor Centre has grown our Whiskey Sales. Are you open for visits?

John Callely, Jameson Distllery Tours

We are pleased to welcome John Callely, CEO of Jameson Distillery Tours to the Wine Pleasures International Wine Tourism Conference. John, in a plenary session  will be delivering a talk on the Jameson Distillery Tour project and is titled:

How our Visitor Centre has grown our Whiskey Sales. Are you open for visits?

Wednesday 3 February at 15.30

In 1984 Jameson opened its first visitor centre called “The Irish Whiskey Corner” in a former Jameson warehouse.  Within a short number of years capacity reached saturation level at 46000 visitors per annum.  An opportunity to develop a bigger site came our way in 1996 when we repurchased part of the original distillery (which we had sold in the late 70s).  This centre opened its doors to the public in 1997 at a total cost of 6.5 million punts and today welcomes in excess of 250000 visitors per year….

Make Your Own Wine at ArtCava – a New Way to Entice Wine Tourists

Eric Enguita, ArtCava

Eric Enguita de ArtCava ubicada en la DO Penedès nos presenta en el Wine Pleasures Congreso y Workshop Internacional de Enoturismo una novedad en cuanto a enoturismo en España: Una visita bodega, cata de vinos y además, si Vd. lo desea hacer su propio cava.

Cómo Acercar el Cava a los Consumidores WINEMAKING

Lunes 1 de febrero a las 16.15

¿Como puede un proyecto de Winemaking potenciar un programa de enoturismo? El turismo enológico se enmarca dentro del marketing de experiencias. Y no hay experiencia más extrema que cuando el enoturista juega a hacer su propio vino. Es el llamado ”Winemaking”, una tendencia …

Ruta do Viño do Ribeiro: Experiencias sobre el Enoturismo

A dónde van los enoturistas?

Es para fliparse la indiferencia de las personas detrás de las Rutas de Vino de España hacia la participación y/o colaboración en el Wine Pleasures Congreso y Workshop Internacional de Enoturismo los próxmios días 1-4 de Febrero 2010. De muchas de ellas ni jota!

Ayer nos llamó un Bodeguero de la DO Utiel-Requena interesada en participar en el Workshop Enoturístico y flipaba a la hora de conocer la noticia de que ni siquiera la Ruta de Vino de la Utiel – Requena se ha interesado en acudir al Congreso y/o Workshop de Enoturismo. “Por qué pagamos a la Ruta si no nos promocionan y participan en eventos específicos para la comercialización de productos enoturísticos” se quejó

Afortunadamente no es tan  negro para todas las bodegas. Tanto La Ruta del Vino de Terra Alta (además hacen una cata de garnachas de la Terra Alta) como La Ruta do Viño do Riberio participan en el Congreso con unas ponencias muy interesantes.

José Iván Martínez Arias y Emilio Cuiñas Otero hacen el viaje desde Ourense, Galicia para impartir la ponencia:

Ruta do Viño do Ribeiro: Experiencias sobre el Enoturismo

Miércoles 3 de febrero a las 11.00…

Xató – What’s That & Can you Eat it?

Well the answer of course is yes you can! The Xató Route is organized as Culinary Tourism by the Comarcas of Alt Penedès, Baix Penedès and El Garraf.  Ignasi Segui Mata, of the Catalán Consulting Firm Parenthesis will be giving a talk titled:

Xató – What’s That & Can you Eat it?

Monday 1st February 2010 at 16.15

at the  Wine Pleasures International Wine Tourism Conference. He writes:

Xató also has a Route!

“To follow the route is to come to know the area of Xató. To make a few of our proposed thematic outings allows one to discover everything the area has to offer; wine-tourism; architecture; music; the seaside; the culture and gastronomy via one of our most renowned dishes. El Xató, which you can savour in any one of the 85 restaurants affiliated with the Xató route. Xató is a traditional Catalan dish first referred to in a document of the 19th Century. In our region it is associated with the ceremony of tapping the wine barrels (aixetonament) – the fitting of a tap to allow the flow of wine. It is made with…

History of Vicente Gandia’s ambitious Wine Tourism Project in the DO Utiel – Requena (Valencia)

Fabrizio Pegoraro, Vicente Gandia

With some 5,500 wineries in the whole of Spain how many do you think there are geared up to actively encouraging wine enthusiasts to go and visit them? 500?, 100? Count them on two hands? What is for sure is that there are more than there were 3 years agao when Wine Pleasures started getting invloved with events for the international wine tourism sector. One of the main players in the Spanish Wine Tourism market is Vicente Gandia located in the Utiel-Requena (Bobal) wine producing region conveniently located en route Madrid-Valencia-Madrid.

Vicente Gandia Visitor Centre Manager Fabrizio Pegoraro will be delivering a talk at the Wine Pleasures International Wine Tourism Conference 2010 titled:

History of an ambitious Wine Tourism Project in the DO Utiel – Requena (Valencia)

Tuesday 2nd February 2010 at 15.15

Vicente Gandia will also be participating in the Wine Tourism Workshop holding one-to one meetings with carefully selected international tour operators specialised in wine and culinery tourism (Groups, FIT, MICE and so on). Participants in the Workshop will get the chance to try wine made from the Bobal variety during the Networking Wine Tasting Evening on day 1. Bobal is one of the 6 commonly grown grapes of Spanish origin  in the world. Can you name the other 5?

He tells us …