Whilst nothing compares to face-to-face interaction, virtual and hybrid meetings and events are proving to be an effective way to reach a broad audience, maximise investment and allow both wine producers and wine importers to stay connected to their markets.
Welcome to a new era!
Covid-19 has given birth to the digitalisation of the wine import – export industry. One of the few upsides to have emerged from the crisis lies in the role that technology is increasingly playing in the way we work and interact.
Some businesses may find that they are struggling to figure out how one can import – export without attending a trade fair or B2B Workshop. Help is at hand.
Now wine importers can source everything they needed for their markets all in one place and in the space of only three days from the safety of their own home and/or office. Wine producers too benefit by making huge savings on costly trade fairs, travel and accommodation by meeting active wine importers looking to source new wines from around Europe.
Wine Events Worldwide under the well known brand name Wine Pleasures has adapted their annual B2B in person Workshop events to online allowing wine producers to connect with wine importers globally and for wine importers to source new wines from Old World countries
The programme is designed to make sure that wine importers can not only discover new and exciting Old World wines, but also get in front of the producers who provide them. With a bespoke matchmaking system, wine producers will be able to meet with the wine importers, distributors, and retailers that interest them and learn more about what they’re looking for.
Participating in the Wine Pleasures B2B Workshop Global may be the best “business trip” both wine importers and wine producers can go on in 2020!