Web 2.0, Blogging and Social Media: Why Wineries should care


Speaker: Ryan Opaz – Catavino

Learn how online communities can promote your services with little money and big results. By using blogs, social networks, and social tools, you can find new customers, create new relationships and better communicate your message.

If your web presence is not optimized for today’s Internet savvy consumers, you are losing a fiercely loyal group of consumers eager to support your product. Learning tools such as blogs, microblogs, social networks and videos, will not only optimize your online presence, but will also attract and retain consumers for little money. Today’s Internet rewards those who are willing to share their knowledge. If your website is not easy to find, and more importantly, not easy to navigate, millions of Internet users will go elsewhere for your product. By employing low cost, high return, Internet practices, you can become a focal point for your region, and by doing so, will create a lightening rod for people who want to learn more about your area of expertise. I’ll talk about the tools that will transform how you see the web, highlighting free methods for capturing new customers, and directing the conversation to your brand. Whether you choose to start your own blog, or just want to know how to leverage their power, this seminar will give you the basic foundation to build from.

Click on the link to view the Seminar Preview Programme for the Wine Pleasures Wine Tourism Conference and Workshop or scroll down on our blog here.

Cursos de cata a domicilio

isaac1Ponenete: Isaac Fernández Sansvisens – Vinifera Comunicacio, Turisme i Vi

La cultura del vino es cada vez más atractiva para una masa de población creciente. La gente quiere explorar, descubrir, conocer y saber más acerca de este mundo. ¿Cómo acercar el mundo del vino a la gente? ¿Cómo se les puede ofrecer un producto cómodo, ameno y adaptado a sus necesidades? Vinifera Comunicació, Turisme i Vi, SL ha optado por los cursos de cata a domicilio. Las catas a domicilio permiten un ambiente distendido y familiar, sin preocupaciones y tremendamente cómodo para los participantes. Con la ventaja de que son ellos quienes eligen sus compañeros de cata, el espacio donde se realizan e incluso el contenido mismo de las sesiones.

 Más ponencias desde Wine Pleasures Congreso y Workshop de Enoturismo

Vijazz Penedès: Matching Penedès Wine & Cava with International Jazz


Wine Pleasures International Wine Tourism Conference & Workshop

Speaker: Francesc Palau Viarnès Acadèmia Tastavins Penedèsfotografia-francesc-palau11

Vijazz Penedès offers a complete weekend for wine and jazz lovers. The most famous Penedès wineries offer their wines and cavas in a fair in the historical centre of Vilafranca del Penedès together with and International Jazz Festival with free entrance. An enomusical event that mixes wines&cavas of 50 cellars of the Penedès area with concerts of cutting age international artists or jazz bands.

Vijazz Penedès is a wine fair for general public and an international jazz festival with free entrance. It’s an enomusical event, mixing wine with jazz music. It is organized by the Academia Tastavins del Penedès, an independent and non-profit wine academy with 600 members, with the support of the public administration, wine institutions and sponsors. The presentation exposes the Vijazz as an example of cooperation between the wineries and the administration and institutions to create a successful event that associates the Penedès wine with a high cultural festival, attracting premium consumers and sponsors. And this cooperation is held by a non-profit wine academy, that offers independency to the wineries and flexibility and capability to the administration and institution. The academy is able to discuss with sponsors, music intermediaries, media, wineries and politicians without being seen as an interested party due to its position of a non-profit organization. We present the marketing and communication plan, the sponsorship strategy, the artistic direction and the activity programme for the visitors. We will show how we attract wineries to the fair, how we get some of the best international jazz artists, how we prepare Taylor-made sponsorship plans and how we prepare an atractive programme to the visitors, with all the alternative activities. Finally we present the communication plan to attract visitors and media. We will present the most interesting figures of the first and second editions, including the results of evaluation questionnaires to the wineries.

Selected Wineries. An innovative approach for the Portuguese Market


foto-ricardoSpeaker: Ricardo Gomez – Selected Wineries

16 fine Portuguese wine Producers engaged in wine Tourism, mostly from the renowned wine regions of Douro and Alentejo, along with several luxury hotels, accepted to take part on the innovative Selected Wineries project. Know why, and how it can assist you in planning your next quality wine tour in Portugal.

My talk at the Wine Pleasures Wine Tourism Conference and Workshop will use power point images to back up the presentation, which will be held in English, it will be explained the innovative Wine Tourism concept of Selected Wineries project for the Portuguese Market. As a brand, is managed by Wsolutions which also provides consultancy services, for the wineries needing to improve their wine tourism facilities, or training for their staff working in the wine tourism department. The market opportunity, the wineries and partners involved, criteria for the selection of wineries, how the quality standards are secure for the present and future wineries, promotion and commercialization, how and where we plan to grow in the future are subjects to be cover during a 40 minute presentation. The remaining 20 minutes are for question time. I look forward to meeting you in Sitges in January!!

Selected wineries will also be participating the Wine Tourism Workshop for wine experience providers to meet international Tour Operators

Wine Tourism in Rioja – wineries, museums and architecture


richard-macintosh1Speaker: Robert McIntosh Bodegas Dinastia Vivanco

Rioja is one of the best known wine regions in Spain, yet even here wine tourism is still in its infancy. Few wineries offer visits and there are issues with the way the region is marketed. However, much is changing and there are lots of new investments in this area. The talk will look at: Key wineries and their tourism experiences Wine routes Major destinations Tourism infrastructure International exposure Case study: Bodegas Dinastia Vivanco and the Museum of the Culture of Wine.

Wine Pleasures Wine Tourism: Preview Conference Programme released


Sitges, Barcelona (Spain)

Wine Pleasures has just made public the preview conference programme for the Wine Pleasures International Wine Tourism Conference & Workshop to be held in the Mediterranean seaside resort of Sitges, Barcelona.

aiguadolcThe conference will gather together some 300 professionals form around the world from wineries, hotels, press, Tour Operators, travel agents, public administrations, universities, wine tour companies, and providers of tourism activities to complement a winer y visit  such as bike tour companies, balloons, horse riding and so on. Many wine bloggers will also be present.

The conference will be held in the Hotel Port Sitges Resort which is well known for its friendly and relaxed atmosphere. Speakers and delegates will be able to network, discuss and socialize in this unique event. Delegates can enjoy four plenary sessions and some 40 seminars consisting of talks, workshops, posters and panel discussions.porron2

In the evening there will be a choice of activities to participate in and includes winery visits and tastings, wine tasting sessions, food and wine pairing, cultural visits and storytelling in the sponsored wine bar.

Wine expereince providers will be able to participate in a Wine Tourism Workshop on 26 and 27. Providers will be able to hold private one to one meetings with international tour operators interested in sending groups to visit them. Wineries, Hotels and Incoming agents are strongly advised to participate as these are the most requested by the Tour Operators. If you know of a winery who would like to meet the agents and therby increase the number of wine tourists at their winery then feel free to pass this info on.

During the coming days we will be featuring each speaker on our blog and asking them to tell us a little about themselves so feel free to book mark our blog for regular updates.