We are pleased to welcome John Callely, CEO of Jameson Distillery Tours to the Wine Pleasures International Wine Tourism Conference. John, in a plenary session will be delivering a talk on the Jameson Distillery Tour project and is titled:
How our Visitor Centre has grown our Whiskey Sales. Are you open for visits?
Wednesday 3 February at 15.30
In 1984 Jameson opened its first visitor centre called “The Irish Whiskey Corner” in a former Jameson warehouse. Within a short number of years capacity reached saturation level at 46000 visitors per annum. An opportunity to develop a bigger site came our way in 1996 when we repurchased part of the original distillery (which we had sold in the late 70s). This centre opened its doors to the public in 1997 at a total cost of 6.5 million punts and today welcomes in excess of 250000 visitors per year.
In the meantime back in 1992 Jameson opened its second centre in the south of Ireland in Co Cork on a 10 acres site of an original distillery where one of our domestic brands, Paddy Irish Whiskey was distilled for 150 years. Nowadays it is one of the top attractions in the south greeting more than 100000 visitors. Between the two, we welcome over 350000 people and it is proven to be a very important marketing tool for the Jameson brand which is in fact the fastest growing whiskey in the world today.
John will conduct an Irish Whiskey Tasting on the evening of Tuesday, 2 February for 30 people.
This will consist of Jameson (standard) Irish Whiskey, Johnnie Walker Black Label Scotch and Jack Daniels Bourbon. He will talk the group through the smell and taste differences between the categories and outline briefly the distilling process. When everybody has completed the taste test, they will be offered a glass of Jameson in hand – Jameson 12 Year Old will also be on offer. Not to be missed!
Wine Pleasures Wine Tourism Conference and Workshop. Registration Form