Susanna Tocca owner of DOC DMC has developed “Winelands” based on her 20 years of experience in the industry. She will give an update on wine tourism in Portugal and explain how the enogastronomic roadbook “Winelands” reveals the most important DOC Areas of Portugal in a personalized yet self-sufficient way. This new product aims to promote Portugal’s best wine and wine lands to its people and abroad. The concept can be adapted in every other “wineland” be it Italy, France or Spain and opens cellar doors to individual travelers. Competition between the partners of the roadbook improves quality of wine tourism services and is an important marketing tool to promote the wines of the area.