With many European countries currently in lockdown, businesses have had to get creative throughout. Tourism is a hard hit sector as families and friends are now forced to entertain themselves at home. Some tourism service providers have been putting on their thinking hats and come up with some interesting affordable iniciatives.
Barcelona based business Wine Events Worldwide under their brand name Wine Pleasures has come up with a unique and brand new idea of organising Wine tourism at home. And it comes with all the fixings to go on a “winery tour” of some of Catalonia’s best boutique wine producers right from the customer’s own home. Here’s how it works, according to Wine Pleasures.
A wine tourism experience box will be delivered, with no physical contact with anyone to the customer’s door anywhere in Europe and containing a selection of 3 wines from 3 different family producers. Customers are later linked up with a qualified sommellier who will take them on a 45 minute virtual tour of each winery, telling a few winery stories while guiding the customer through the tasting of each wine looking at colour, aromas and taste. The experience is both fun and educational and can cater for up to 10 people.
Customers can choose from 3 initial wine tourism experiences:
- Discover Spain’s Penedès Cava region
- Nose out bold red wine regions of Spain
- Summer whites in Spain’s Catalonia wine regions
Purchases of the wine tourism experience, which costs just €170 (includes postage and packaging) for homes in Europe can be enjoyed by the whole family so a family of 5 will only really be paying €34 each.
This completely immersive experience will not only be educational and fun to do, but each wine tourism experience purchased will be supporting three small boutique winery businesses not present on the supermarket shelves.It will also provide employment for sommelliers not able to work in restaurants and hotels.
For more information on Wine Tourism Experiences at Home by Wine Pleasures here: https://www.winepleasures.com/workshop/wine-tourism-at-home/