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Italian Wines Are Alluring U.S. Markets! New Vision Wines is Taking Notice

July 02, 2012
By winepleasures

New Vision Wines Wine Pleasures WorkshopWith a central focus on the U.S. market, from the east coast to the west coast, New Vision Wines is constantly keeping updated on new, unique Italian wines. This is because Italian wines have topped in popularity in the states, taking the spotlight from countries like Spain and Argentina. In addition to their mission to import valued wines in the U.S. marketplace, New Vision Wines also has a strong focus on providing wine from unique wineries that are family owned and have a small production.

New Vision Wines has a network of importers, distributors, and sub-brokers with a specialty in small, family owned brands. They focus on approaching smaller tier markets and partners in these areas with a focus on the on-premise clientele and more exclusive wine shops and retailers. 

In addition to the wine expertise that New Vision Wines brings to the table, they offer expert skills in sales, marketing, and consulting services. They have a specific knowledge of promoting wine through e-commerce channels and can offer clients website design, content and development in addition to social media integration.

New Vision Wines owner, Tim Campbell, talks with us about how he plans to choose top wines at the upcoming Wine Pleasures Buyer Meets Italian Cellar Workshop. With years of experience in U.S. markets, he also explains to us how his job has changed through the years and key things to focus on when promoting to the U.S.

From your website, I read that you have over 10 years of experience? How has your business grown and developed over the years?

Over the course of growing my business, I have also grown my knowledge of wine regions, countries and varietals. I began with a domestic U.S. portfolio and have migrated into imports, which is far more interesting and challenging to learn! Also, time in the industry and working more on U.S. markets have given me the expertise to select the proper wines for a given marketplace.

What do you feel are the benefits of the Wine Pleasures workshop methodology opposed to a large trade fair?

New Vision Wines at Wine Pleasures WorkshopTrade fairs are not at all personal, there are no one-on-one visits. It is always very busy and you do not get the attention of the winery team. The Wine Pleasures workshop is an ideal setting with dedicated time for talking and learning more about the wines, winery, vineyards and family history behind each one. Advance meetings being arranged and having the handbook ahead of time is also helpful. This format keeps all of us from not spending time with meetings that are not effective.

What is New Vision Wines hoping to gain from this workshop? How do Italian wines fit into your market in the U.S.?

The U.S. market is a very active market now with wines of Italy. Spain was “hot” for some time as well as Argentina. Italy has an allure beyond wine and many buyers are simply in love with Italy. The wines and quality for price is very attractive at this time. Personally, I look to spend all of my free time in Italy if possible.

What kind of wine stars are you hoping to find at the workshop in terms of color, price, and region?

Actually, I want to find new producers and wines that have never been in the U.S. before. Small production and family owned are my favorites. I focus on the smaller U.S. markets where hand sell wines are much more in demand. When you find a great wine, with a rich story and history behind it, along with amazing vineyards and a winemaker that is very talented….the price is not important!!

New Vision Wines Ltd. offers clients the additional service of marketing and consulting. What are some of your techniques to promote wine from Europe in the U.S.?
We are strong advocates of marketing to smaller markets, which is very different than working in NY, NJU, FL, IL, etc. The biggest sales channel right now is the direct to consumer (DTC) and my favored approach is selling wine to consumers from a wine web site, or e-commerce system. I lived and worked in Napa Valley for 10 years and this is the “heart” of that industry. E-commerce sales and techniques are important in building a brand.

Small, family owned Italian wine producers interested in selling their wines in U.S. markets should consider registering for the upcoming Wine Pleasures Workshop Buyer meets Italian Cellar on November 5-7 and get acquainted with Tim!

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