Web 2.0, Blogging and Social Media: Why Wineries should care December 3, 2008 • By winepleasures Speaker: Ryan Opaz – Catavino Learn how online communities can promote your services with little money and big results. By using blogs, social networks, and social tools, you can find new customers, create new relationships and better communicate your message. If your web presence is not optimized for today’s Internet savvy consumers, you are losing a fiercely loyal group of consumers eager to support your product. Learning tools such as blogs, microblogs, social networks and videos, will not only optimize your online presence, but will also attract and retain consumers for little money. Today’s Internet rewards those who are willing to share their knowledge. If your website is not easy to find, and more importantly, not easy to navigate, millions of Internet users will go elsewhere for your product. By employing low cost, high return, Internet practices, you can become a focal point for your region, and by doing so, will create a lightening rod for people who want to learn more about your area of expertise. I’ll talk about the tools that will transform how you see the web, highlighting free methods for capturing new customers, and directing the conversation to your brand. Whether you choose to start your own blog, or just want to know how to leverage their power, this seminar will give you the basic foundation to build from. Click on the link to view the Seminar Preview Programme for the Wine Pleasures Wine Tourism Conference and Workshop or scroll down on our blog here.