Social Media for Wine Tourism Providers – What’s that? February 1, 2010 • By Nic Myers Social Media for Wine Tourism Providers – What’s that? Anthony Swift (Wine Pleasures) Join us live at the 2nd Annual International Wine Tourism Conference. Social Media for Wine Tourism Providers – What’s that? Speaker: Anthony Swift (Wine Pleasures) – (11.30 – 12.25) If your web presence is not optimized for today’s Internet savvy consumers, you are probably losing out on gaining new customers and ensuring loyalty to support your product. Social Media tools such as blogs, videos, and social networks like Twitter and Facebook will enhance your online presence, which in turn will attract and retain consumers and all that for next to nothing. If your website is not easy to find and not easy to navigate, millions of Internet users will look elsewhere for wine tourism. By employing low cost, high return, Internet practices, you can become a focal point for your region, and by doing so, will generate an interest from wine tourists wanting to learn more about your region, winery, hotel, restaurant, museum……. While I do not pretend to be a social media expert as a user I can tell you about the Wine Pleasures experience, how we started and how we have done in just one year! I’ll show you how easy it is to start a blog and a range of social media sites and tools that you can use to generate more traffic to your web site. This talk along with other talks on social media in this conference programme will give you the basic know-how to become part of the Web 2.0.