The Event

Renowned as the most important event for international wine importers, premium agents, boutique wine producers from both Portugal and Spain, the Wine Pleasures Workshop Buyer meets Cellar in Spain is the  most comprehensive international wine export-focussed workshop event of its kind.

In its 14th year, the 2016 Workshop hosted 45 buyers from 16 countries , the most ever at the event. International wine importers had the opportunity to meet top quality wine producers from several diverse regions in France, Portugal & Spain. In total, 570 pre-scheduled business meetings were held, with breaks, lunches and dinners allowing participants to conduct further discussions and develop business relationships.

The Workshop is the most efficient and cost-effective way to meet a select number of top international boutique wine importers face-to-face and in one convenient location. For 2017 edition and based on buyer feedback we are opening up the event to boutique wine producers from not only the Old World but also the New, a decision that has been well received by importers already registered to attend the event.

Register as a Cellar>>

The Venue

The 2017 edition of the workshop will be held once again in the Hotel Barcelona Golf, La Beguda Baixa close to Barcelona International Airport. The hotel affords impressive views of the Montserrat Mountain and the Masia Bach Golf course.

The Schedule

Monday, 6 February 2017

16.30 – 18.30 Registration
19.00 – 20.30 Themed wine tasting and time to complete your meeting schedule with importers
21.00 – 23.00 Dinner and wine matching (optional) with the importers

Tuesday, 7 February 2017

09.30 Workshop Hall Opens
10.00 – 13.00 Scheduled meetings with wine importers
13.00 – 15.00 Wine matching lunch with buyers in the hotel
15.00 – 15.30 Free time
15.30 – 18.30 Scheduled meetings with wine importers
20.30 – 23.00 Dinner and wine matching (optional) with the importers

Wednesday, 8 February 2017

09.30 Workshop Hall Opens
10.00 – 14.00 Scheduled meetings with wine importers
14.00 – 16.00 Wine matching lunch with buyers in the hotel

Registration

Registration is just 1250 Euros (Early bird rate of 1095 Euros available until 31 October 2016) and includes the following:

  • Spacious Workshop Hall with ample natural light and fine views equiped with sufficient fridge and storage space
  • Recruitment of quality wine importers and agents from around the world
  • Workshop Catalogue
  • Lunches on each day of the event.

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Are you branding and marketing a whole wine producing region or country?

That being the case then you may be interested in offering a Master Class and/or seiminar at the Workshop to showcase your region, your terroir, your philosophy your histroy, your grape varieties, culminating with a tasting of  wines representative of your domain. More info on Sponsorship Opportunities here>>