Buyer meets Italian Cellar

The Event

Der Rioja-Weinspezialist, Germany

The 2009 Wine Pleasures Workshop: Buyer meets ITALIAN Cellar will take place at the Park Hotel Villa Fiorita, Monastier de Treviso (Veneto), Italy, from May 23 – 25, 2010.

Bringing together small to medium sized boutique wineries of all regions of Italy including: Veneto, Sicilia, Campania, Lombardia, Abruzzo, and Toscana and wine importers, wholesalers, retailers and HORECA from around the world, this year’s workshop will be the second of its kind in Italy.

Speaciality Wines & More, USA

As we are in Italy, we have ensured that buyers will experience the incredible range and diversity of Italian wines. We’re talking about light crisp soft whites such as Pinot Grigio, the slightly sweet and fruity Soave white, the various kinds of Marsala and fortified wines of Sicily, big and bold Toscana reds and even bubbly and expressive sparkling wines of Veneto. In short, we are absolutely confident that by the end of this Wine Pleasures Workshop you too will have an even greater love of Italian wines, and a much greater understanding of what this country can produce.

In addition, all participants will experience wine matching of both traditional and fusion Italian cuisine, have some fantastic chats over lunches and dinners and also take part in an informative seminar on the social media and take part in a themed Italian tasting as well as, of course taking in part in one to one private wine tasting meetings with wine makers and winery owners. All of which will make you want to plan your follow-up trip to Italy before you’ve arrived home. Sounds pretty good so far, doesn’t it?

Who Should Attend?

  • Wine Importers  who already import Italian wines but want to discover new small boutique wineries
  • Wine Importers who do not yet import Italian wines but are looking to add Italian wines to an existing portfolio
  • Wholesalers & Wine Retailers who prefer to import direct from the winery
  • HORECA members who want to add new  Italian wines to list, menus etc
  • New Media Innovators, such as foodies, travel, tech, designers, etc, who participate in the world of blogging and social media and have an interest in wine
  • Wine Agents Professionals who would like to learn about Italian wines or interact with wineries and importers

Props Wine, Denmark take time out

The Wine Pleasures Workshop Buyer meets Italian Cellar gives buyers the opportunity to discover new wine suppliers not normally present in the large trade fairs, meet the winemaker in a highly personalized setting, taste the latest vintages, discuss imports, prices and timescales, discover new products and attractive labelling and packaging, and appreciate the excellence in quality – price. All this in a cost-effective, one stop opportunity to do so by meeting face to face in Italy with a wide range of quality wine makers concentrated in one convenient and enchanting venue for just two and a half days.

The Venue

The Wine Pleasures Workshop: Buyer meets Italian Cellar will take place in Park Hotel Villa Fiorita in Monastier di Treviso (Veneto). The hotel affords an ideal setting for the Workshop – spacious, realxing, hustle and bustle free and close to Treviso and Venice airports.

The Workshop Programme

Sunday, 23 May, 2010
15.00 – 17.30 Registration of participants
17.30 – 19.00 Seminar: Social Media for Wine Importers & Wineries
19.00 – 20.30 Wine tasting & time for scheduling extra appointments
21.00 Dinner in the hotel

Monday, 24 May, 2010
09.00 – 10.00 Workshop opens – time for tasting and/or scheduling extra appointments
10.00 – 13.00 One to one meetings with wineries
13.00 – 15.00 Lunch
15.00 – 15.30 Free time
15.30 – 18.30 One to one meetings with wineries
21.00 Dinner in the hotel

Tuesday, 25 May, 2010
09.00 – 10.00 Workshop opens – time for tasting and/or scheduling extra appointments
10.00 – 13.30 One to one meetings with wineries
14.00 – 15.30 Lunch & end of workshop

How the the Appointment System Works

Each participating winery will have exclusive use of a meeting table where the scheduled appointments with buyers take place. The tried and tested appointment system offers buyers direct and total control over the types of wineries – type of wine, price range and designation of origen – they arrange to meet during the two days:

1) Leading up to the workshop

Invited Buyers are supplied with details and profiles of participating wineries. This gives the buyer ample time to correspond with the winery directly and to evaluate if the wines would be of potential interest to the buyer’s target market. Buyers should pre-schedule a minimum of 12 appointments prior to the workshop taking place.

ILT, Slovakia

On both mornings of the event, additional appointments may be scheduled through personal contacts between buyers and wineries.

Further contacts between buyers and wineries are also possible during lunch and breaks as well as in the evening.

Important: buyers registering an accompanying person from the same organisation are able to schedule parallel appointments simultaneously throughout the event, thereby doubling the effectiveness of their participation.

Registration Fee

The only cost to you is the Registration fee of 65 Euros per person.

What you will receive as a hosted buyer

1. Before the workshop:

  • Details of participating wineries

2. During the workshop:

  • Transport to and from Treviso/Venice Airport on Sunday 23 May and again on Tuesady 25
  • A copy of the “Buyers Handbook”, with comprehensive details of all participating wineries and represented wine regions.
  • Attendance and participation in the Seminar programme
  • Participation in the wine tasting for the duration of the workshop
  • Participation in the one to one workshop meetings
  • 2 nights accommodation in the hotel
  • Breakfasts, luncheons and dinners throughout the event

If you would like apply for a place , please complete our online application form.

  • Questions? Contact Us

    Tel: +34.93.897.70.48
    Email: info@winepleasures.com
    Skype: WinePleasures

    WINE PLEASURES, S.L.
    Vino y Sol, 1 · 08779
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