Over the years wineries have expressed high interest in meeting asian buyers within the context of the Wine Pleasures Workshop. Likewise asian buyers have also been keen to attend and participate in past editions of the Wine Pleasures Worksops but due to distance and time many have not been able to make the journey and have therefore suggested that Wine Pleasures should consider organising a workshop mainly for Asian buyers and in an asian country.

Taking into consideration needs of both wineries and cellars, Wine Pleasures has organised a workshop for Old World cellars to meet mainly asian buyers in the city of Shanghai China.

The 1st edition of the Wine Pleasures Workshop Buyer meets Old World Cellar will take place in the Royalton Hotel Shanghai,China. This hotel affords a perfect setting for the Wine Pleasures Workshop event.The Royalton Hotel is located in the heart of the west district of Shanghai, close to business and retail centers and just five minutes walk to three metro lines and only 5 stops to the Bund. The hotel is easily accessible from the Inner Ring Road, Zhongshan W. Rd and the Yan An Highway.

Tuesday, 10 November, 2009
15.00 - 17.30 Registration of participants
17.30 - 19.00 Seminar: Title available soon
19.00 - 20.30 Wine tasting & time for scheduling extra appointments
21.00 Dinner in the hotel

Wednesday 11, November, 2009
09.00 - 10.00 Workshop opens - time for tasting and/or scheduling extra appointments
10.00 - 13.00 One to one meetings with wineries
13.00 - 15.00 Lunch
15.00 - 15.30 Free time
15.30 - 18.30 One to one meetings with wineries
21.00 Dinner in the hotel

Thursday, 12 November, 2009
09.00 - 10.00 Workshop opens - time for tasting and/or scheduling extra appointments
10.00 - 13.30 One to one meetings with wineries
14.00 - 15.30 Lunch & end of workshop

Facts and Figures 2009

• 225 participants, 143 organisations, 27 countries and 4 continents
• 127 participants representing 65 wineries, from 2 countries
• 98 buyers representing 78 companies from 27 countries
• 918 pre-scheduled meetings took place over 2 days during 3 workshops
• 80% of buyers had previously attended a Wine Pleasures Workshop & 20% were attending their first ever Wine Pleasures Workshop
  
• 40% of wineries had previously attended a Wine Pleasures Workshop & 60% were attending their first ever Wine Pleasures Workshop
• 80% of the buyers bought wine from participating wineries. 60% of wineries received orders from participating buyers
  
  

» Click here to view a list of participating buyers in 2009.
» Click here to view a list of partcipating wineries in 2009.

Each participating winery will have exclusive use of a meeting table where the scheduled appointments with buyers take place. The tried and tested appointment system offers buyers direct and total control over the types of wineries - type of wine, price range and designation of origen - they arrange to meet during the two days:

1) Leading up to the workshop

Invited Buyers are supplied with details and profiles of participating wineries. This gives the buyer ample time to correspond with the winery directly and to evaluate if the wines would be of potential interest to the buyer's target market. Buyers should pre-schedule a minimum of 12 appointments prior to the workshop taking place.

2) During the workshop

On both mornings of the event, additional appointments may be scheduled through personal contacts between buyers and wineries.

Further contacts between buyers and wineries are also possible during lunch and breaks as well as in the evening.

Important: buyers registering an accompanying person from the same organisation are able to schedule parallel appointments simultaneously throughout the event, thereby doubling the effectiveness of their participation.

Wine Pleasures offers wineries the opportunity to register at advantageous rates by offering three rate deadlines: early bird, mid rate and final rate. Please check the application form for the current participation fees.

Once enrolled you will receive:

Prior to the workshop:

• Comprehensive details of invited buyers
• Hotel reservation forms, offering preferential rates for Wine Pleasures participants
• City and venue information
• Access to targeted marketing and sponsorship opportunities
  

At the workshop:

• Exclusive use of your own meeting table throughout the event
• An electronic copy of the Cellar Handbook
• An entry in - and a copy of - the Buyers Handbook
• Access to Seminars
• Participation in workshop receptions, refreshment breaks and lunches
  

"We attended the Wine Pleasures Workshop Buyer meets Spanish Cellar to identify a small number of high quality new business partners. Wine Pleasures provided an excellent forum for this with international buyers and we were able to achieve our objectives successfully".

"I’m so glad that I decided to attend at the last minute. The connections I made will be incredibly useful to the export task iin front of me. Thank you".

"It is a helpful workshop, providing us with new contacts".

"This was my first Wine Pleasures workshop. I was impressed from the beginning when I first registered through to the final meeting.Wine Pleasures has wonderful organisation and communication and their support is second to none. My goals of meeting high quality importers in Eurpoe were certainly satisfied".

"This was an excellent opportunity for our winery to meet buyers in a new market for us. The appointment scheduling system worked really well, we didn’t feel that any appointment slot was wasted as only importers with common business interests had appointments".

"We had a very positive and significant experience at the Wine Peasures Workshop inTreviso, Italy.
We applaud your efforts and results".

"As always,Wine Pleasures is great. I will follow up strongly with 8 contacts, so this exceeds my expectations. All the appointments, save one, were high quality".

"I appreciate the opportunity to meet so many importers and fellow quality wine makers in two days. I think that Wine Pleasures has achieved its main goal to bring us together and help us with our future cooperation. The organisation of the whole workshop is good, not only the efficient appointment scheduling system, but also the friendly staff and the comfortable hotel".

Well organised with lots of useful information at the socialmedia seminars. Excellent support and response from the Wine Pleasures staff before the event.

"In the busy marketing year, I look forward to Wine Pleasures Workshops (I don't look forward to wasting my time at hte large trade fairs) – always well organised, always worthwhile.Wine Pleasures is friendly, efficient and super helpful".

"All-in-all I would say it was a workshop which will probably prove to be a worthy investment. Thanks to all of you".

"This has been an incredible and very positive experience, especially as it is our first introduction to this level of recruitment. Thank you".

"Very well run event, hopefully good contacts made".

"Overall it was excellent".

If you would like contact past participants and ask for their opinion on the effectiveness of the Wine Pleasures Workshop please send your request to Wine Pleasures

• Brochure (PDF, 457 K).

Wine Pleasures offers wineries the opportunity to register at advantageous rates by offering three rate deadlines: early bird, mid rate and final rate:

• Enrollment & payment 4 or more months in advance
• Enrollment & payment 2 months in advance
• Enrollment & payment less than 2 months in advance

» Click here for an online registration form
» Click here for a PDF version