The Wine Pleasures Workshop Buyer meets Spanish Cellar has been succesfully been taking place over the last 5 years and during that time many buyers have commented that it would be a great idea to to extend the invitation to Portuguese wineries. We have listened and we are pleased to announce the very first edition of the Buyer meets IBERIAN Cellar to include wines from both Portugal and Spain.

At the workshop, international wine buyers will hold pre -scheduled business meetings and tastings with Iberian wineries of potential interest. These meetings have the dual objectives of discovering and selecting new limited production wines and of cultivating new professional relationships.

Both buyers and cellars are carefully selected by Wine Pleasures in order to ensure that both parties will find what they are looking for.

The Wine Pleasures Workshop Buyer meets Iberian Cellar will give buyers the opportunity to discover new wine suppliers not normally present in the large trade fairs, meet the winemaker in a highly personalised setting, taste the latest vintages, discuss imports, prices and timescales, discover new products and attractive labelling and packaging, and appreciate the excellence in quality - price. All this in a cost-effective, one stop opportunity to do so by meeting face to face in Spain with a wide range of quality wine makers concentrated in one convenient and enchanting venue for just two and a half days.

The Wine Pleasures Workshop: Buyer meets Iberian Cellar 2010 will take place in the Hotel Barceló Montserrat close to Barcelona. This hotel affords a perfect setting for the Wine Pleasures Workshop event. It affords excellent views of the serrated mountain, Montserrat. After meeting wine producers and tasting their wines during the day, you will have time to enjoy many of the hotel facilities which include an outdoor swimming pool, exercise area, spa area or simply a walk around the 18 hole golf course. All bedrooms have internet access so you can catch up on your e-mails without hassle.

Wednesday 10 February, 2010
15.00 - 17.30 Registration of participants
17.30 - 19.00 Seminar: Wines from Iberia
19.00 - 20.30 Wine tasting & time for scheduling extra appointments
21.00 Dinner in the hotel

Thursday 11 February, 2010
09.00 - 10.00 Workshop opens - time for tasting and/or scheduling extra appointments
10.00 - 13.00 One to one meetings with wineries
13.00 - 15.00 Lunch
15.00 - 15.30 Free time
15.30 - 18.30 One to one meetings with wineries
21.00 Dinner in the hotel

Friday 12 February, 2010
09.00 - 10.00 Workshop opens - time for tasting and/or scheduling extra appointments
10.00 - 13.30 One to one meetings with wineries
14.00 - 15.30 Lunch & end of workshop

• 35 buyers enrolled representing 25 companies from 15 countries.
• 27 wineries from 15 designations of origen

» Click here for a list of enrolled Buyers in 2008
» Click here for a list of participating Wineries in 2008.

Each participating winery will have exclusive use of a meeting table where the scheduled appointments with buyers take place. The tried and tested appointment system offers buyers direct and total control over the types of wineries - type of wine, price range and designation of origen - they arrange to meet during the two days:

1) Leading up to the workshop

Invited Buyers are supplied with details and profiles of participating wineries. This gives the buyer ample time to correspond with the winery directly and to evaluate if the wines would be of potential interest to the buyer's target market. Buyers should pre-schedule a minimum of 12 appointments prior to the workshop taking place.

2) During the workshop

On both mornings of the event, additional appointments may be scheduled through personal contacts between buyers and wineries.

Further contacts between buyers and wineries are also possible during lunch and breaks as well as in the evening.

Important: buyers registering an accompanying person from the same organisation are able to schedule parallel appointments simultaneously throughout the event, thereby doubling the effectiveness of their participation.

1. Before the workshop:

Details of participating wineries (.xls and .pdf format)

2. During the workshop:

• Transport to and from Barcelona Airport on Wednesday 10 February and again on Friday 12 at 15.00
• A copy of the "Buyers Handbook", with comprehensive details of all participating wineries and represented designations of origen.
• Attendance and participation in the Seminar "Wines from Iberia"
• Participation in the wine tasting for the duration of the workshop
• Participation in the one to one workshop meetings
• 2 nights accommodation in the Hotel Barcelo Montserrat
• Breakfasts, luncheons and dinners throughout the event
• Linguistic assistance if required

3. After the workshop

• Hotel reservation forms, offering preferential rates for Wine Pleasures Workshop participants who wish to extend their stay in Spain.
• A Barcelona city map.
• Details of optional leisure and/or professional programmes. During the event, our hospitality desk can assist.

"Workshops for our medium size structure are the ideal buying conditions for us" Overland Trade, France

"I prefer the workshop method because it's more informative and personal (e.g. the wine seminar at the first evening, especially for people who don't have experiences with Spanish wines
The workshop method very good, one felt nearly in a "familiar" atmosphere, one had the chance to speak with a lot of people during the meals in a very relaxed atmosphere" CS-ENO, Germany

"I think you have time for tasting and speaking with the Bodegas; it´s more personally. It is better than a normal trade fair!" Bodega Andaluza, Germany

"I never experienced such a personal and efficient possibility to get to know that many wineries in such a short period of time". Fine Spirits, Switzerland

"I have been most pleased to be part of this event. It has reached my expectations and now it is time to follow up to grab the orders". Global Trade Search, USA

"The highlight for me was that there were local rather small wineries that normally couldn't afford a big fair like VinExpo". Cissus Holgros, Denmark

"Just to let you know that on a business point of view, your event was very to PVI.I have found new suppliers and discovered interesting wines and wineries.This should bring for us and for some wineries some good business within the next month" Planete Vins International, France

"Nice event from where you can get exactly information you would need and meet the people you exactly looking for. Professional and nice atmosphere and good place to meet connosieurs from different countries". AS Valior, Estonia

"Der katalonische Workshop war gelungen! Neben der excellenten Organisation und dem angehmen Ambiente waren die teilnehmenden Bodegas meist "echte" Entdeckungen. Ich hoffe nur, dass in Zukunnft meine Landsleute das Angebot von Wine Pleasures mehr nutzen werden".

Herzlichen Dank! Manfred Wine Pool, Germany

"I very much liked the limited number of producers at the wine pleasures workshop. I would like to have a choice of potentially meeting with five or six producers from each of the wine appelations and regions from around Spain. The Alimentary in Barcelona, VinExpo Bordeaux, VinItaly are too big and too overwhelming." Borvin Beverage, USA

• Buyers Brochure.

Buyers are hosted at Wine Pleausres Workshops according to their geographical location (only 4-6 Buyers from any one country) and providing they meet our selection criteria.

If you would like apply for a place at any of our 2009 workshop events, please complete our online application form or download the pdf versión and fax to +34 93 8976016.

» Click here for the online application form
» Download application form