Wine Tourism in Rioja – wineries, museums and architecture

Speaker: Robert McIntosh - Bodegas Dinastia Vivanco

Rioja is one of the best known wine regions in Spain, yet even here wine tourism is still in its infancy. Few wineries offer visits and there are issues with the way the region is marketed. However, much is changing and there are lots of new investments in this area. The talk will look at: Key wineries and their tourism experiences Wine routes Major destinations Tourism infrastructure International exposure Case study: Bodegas Dinastia Vivanco and the Museum of the Culture of Wine.